Slot machine layouts
The most critical aspect of any modern casino design is the slot machines. In the 1970s, slot machines made up about 40% of casino revenue. Today it is up to 71%, and players who grew up playing iPhone games continue to prefer slot machines, damask video poker and blackjack, to classic table games – despite the low chances of winning. Most casinos have over ten times more slot machines than gaming tables.
The success of slot machines was largely driven by the advent of touchscreens, which allowed designers to create a wide range of themed slot machines that often follow pop culture. Today’s casinos no longer need 300 identical machines. Now it can have four or eight units from a selection of dozens of different machine types. This gives consumers a lot more variety and more incentive to stay and try different games. The psychology is very simple: if the “wheel of fortune” doesn’t bring in money, then maybe “Money Madness”.
Diversity in turn prompts designers to set up slot machine games in smaller groups. The result is a move away from long rows to smaller groups of slot machines that can be placed in a circle or in small rows. This design shows players from all over the world a greater variety of games, giving them more choice and opportunities to spend. Grouping also makes playing more social and imitates table games.
Groups of people – especially younger players in groups – can gather in a circle and play together, create camaraderie and make the experience more enjoyable.
Game table layout
Designers have less flexibility in setting up gaming tables, which are typically placed in the center of the casino, where they can be centrally managed and secured. This game is of no interest to the casual gamer, and regular players are attracted to it anyway, so the placement is not critical.